Bold Vision, Bold Brand

Dear friends,

 It is not hard to remember why we do this work in the midst of the COVID19 crisis.  We are needed now more than ever, together with partners and residents to create and strengthen affordable housing communities that are driven by purpose and passion.  

2020 kicked off its HDC’s new strategic direction for the next five years.  Although the last two months have been unlike any season in the life of HDC, we have adapted quickly to keep our residents and employees safe and healthy and position the organization to sustain itself now and for the future.  

But we also know it is important to keep our sights on our new strategic plan and 2020 goalsIn January, HDC kicked off its rebranding efforts: an essential next step to align our visual identity with our new strategic direction, vision, and valuesThis newsletter features our new logo. We are so thrilled with our new visual identity as it exemplifies the hope, opportunity and community that HDC lives and breathes into its work every day.    

HDC believes it’s our duty to do better by our community. We serve every community, every resident, and every member of our team with honor, compassion, and respect. Together we are navigating through the uncharted territory of the COVID-19 crisis. And we are taking action to break down the systemic barriers that result in the most vulnerable populations being the most severely impacted by major crises.

In this edition, you will learn more about our amazing partners and friends, who in big and small ways, have demonstrated compassion and kindness to our residents during this critical time.  You will also learn more about HDC’s leadership as we spotlight our Director of Resident Services, Debbie Gable, who is working tirelessly with her team to reach out to every resident to assess need, connect residents to available resources and ensure housing stability now and in the long term. 

Our bench is deep.  Our hearts are full.  Our will is strong.  We are on the ground getting it done, working with our partners create real change and meaningful connections, even as we social distance. 

With gratitude and hope,

 

 

 

Dana Hanchin